Beno x Dubai Police

Dubai's most trusted force. Dubai's most trusted fleet

Beno x Dubai Police — Esaad

Why Dubai Police

Some partnerships are about reach. This one is about standing. Dubai Police is one of the most respected institutions in the region — a name built on trust, excellence, and a standard few can match. Aligning Beno with it isn't a marketing decision; it's a statement of the values we hold ourselves to. The precision, the care, the quiet confidence — we bring that same standard to every charter, every drive, and every experience we deliver.

Why Dubai Police

The member benefit

20% across the collection.

Esaad members enjoy 20% off every Beno experience.

20% across the collection.

How the partnership works

It's effortless by design. Through Dubai Police's Esaad programme, your card is the key. Beno opens its full collection — luxury yachts, supercars, watersports, desert adventures and more — to Esaad cardholders, with exclusive access and privileges reserved for the community the programme was created to honour.

How the partnership worksHow the partnership works

No tiers to climb, no fine print to decode. Just Beno's finest, made yours.

Treat Yourself To The Luxury You Deserve. Contact Us!

What is Esaad?

Dubai Police's privilege programme, unlocking benefits across travel, health, and more. Available to: government employees and retirees, military and civilian retirees, citizens on social benefits, people of determination, senior citizens, and golden visa holders. Register on the Esaad website. Open to Dubai residents, GCC nationals, and first-degree family.

What is Esaad?

Terms & Conditions

  • Valid for active Esaad cardholders only.
  • Bookings must be made through official Beno channels (website, app, or authorised channels).
  • The booking name must match the name on the Esaad card.
  • Subject to availability; peak dates and public holidays may vary.
  • Non-transferable — exclusive to the cardholder.
  • Standard cancellation policy applies.

Frequently Asked Questions


How do I apply for an Esaad card?

Register on the Esaad website with your details and Emirates ID.

Is Esaad only valid in Dubai?

No — Dubai plus 92 countries.

Can I use my card online?

Yes — through the Esaad app.

How do I use it at Beno?

Book through any Beno channel — 20% is applied automatically.

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