Dubai Summer Surprises is here again!
This is the 28th edition since its inception, and it promises more exciting lineups than the previous seasons. Packed with surprises, fun events, flash sales, and lots more, DSS is returning in June and there’s perhaps nothing more exciting to look forward to. Bringing 66 days of endless entertainment and irresistible offers to your doorstep, this year’s edition is scheduled to be held from June 27 to August 31.
Value-packed like never seen before, DSS 2025 will feature sales across three shopping categories — Summer Holiday offers, Back to School shopping, and the Dubai Summer Sale. It’s weeks of non-stop retail therapy for shopping enthusiasts in Dubai and from across the globe. Shopping malls across the emirate will put out amazing offers, including discounted flash sales, loyalty reward programs, gift vouchers, and raffle draws with great prizes up for grabs.
There’s no other place in the world you would rather be than at the Dubai Summer Sale 2025. Let’s explore the exciting adventures coming to the emirate from Friday, 27 June, 2025 — that’s in about a week.
Retail Therapy Like You’ve Never Witnessed Before
With the Dubai Summer Surprises sales programs spread across three shopping windows—Summer Holiday offers, Back to School, and the Dubai Summer Sale—a world of captivating shopping deals awaits. If you’re in the emirate from Friday, June 27, the shopping malls are where you want to be. So much is happening and you can’t afford to miss it!
In a briefing about the Dubai Summer Surprises with Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), he noted:
“This year’s Dubai Summer Surprises is our most dynamic and value-packed edition to date, with thousands of unbeatable offers, compelling retail promotions, and endless experiences showcasing everything that makes the emirate a truly global, world-class, and diverse family destination.”
The nine weeks of shopping sprees begin with Summer Holiday offers from top retailers in the emirate, offering discount sales and loyalty rewards at various DSS partner malls across Dubai.
Kicking off with Summer Holiday offers between Friday June 27 and Thursday July 17, the lineup is followed by the Dubai Summer Sale events running from Friday July 18 to Sunday August 10. For those looking for brand new supplies for the coming school year, take advantage of the Back to School Sale offers between Monday August 11 and Sunday August 31 to stock up gadgets, backpacks, lunchboxes, stationery and much more.
Electrifying Entertainment Performances and Laughter
Epic entertainment events are lined up right from the get-go. From opening weekend shows to live music performances, Dubai Summer Surprises is stacked with “surprises.” The opening weekend promises three nights of unforgettable entertainment between Friday and Sunday, but the headliners are yet to be revealed.
As part of the music performances, the Beat The Heat DXB Festival summer indoor concert series will be held at the Dubai World Trade Center from July 4-13. Other promising musical performances will feature -
For the lovers of Arabic music, the opening night, Friday July 4, will feature melodies from Tul8te and Adams.
Top performers include Aziz Maraka, Ghalia, and Sharmoofers who will be live on Saturday July 5.
Friday July 11 will welcome mesmerizing performances from Mo Ali, Montiyago, and Soulja. Bader Alshuaibi, Nasser Abbas, and Abdulaziz Louis will take the stage the next day, Saturday July 12.
Arabic music fans can enjoy another night of singing and dancing with Jazziyat on Friday June 27 at the Zabeel Theatre, with Banah, the talented Palestinian-Canadian vocalist, at the center of it all.
Indian music lovers are also not left behind. London-born Indian singer, Adnan Sami will take to the stage at Coca-Cola Arena on Sunday June 29 to wow his audience.
Bollywood fans can see Shreya Ghosal perform live at Dubai World Trade Center on July 19.
Tickets are available from AED 78.75, with numerous concerts involving different artists and music genres for all enthusiasts.
DSS 2025 is also bringing the laughs to you on June 28 at the Dubai College Auditorium, June 29 at Dubai World Trade Center, and back to the Dubai College Auditorium for more laughs on the closing weekend, August 30.
Satisfy Cravings with Tantalizing Flavors
Dubai’s culinary scene is lined with culturally diverse and immersive flavors to satisfy every kind of palate.
Dubai Summer Surprises 2025 will feature a full week of Summer Restaurant Week, covering specials from its diverse culinary landscape. From family-styled dining options to street food, and even Michelin-starred restaurants, DSS has you covered between Friday July 4 and Saturday July 12.
Foodies are in for a treat with the different dining deals, allowing them to enjoy all the food they want for less. What’s more? There are amazing restaurants and tantalizing flavors to enjoy for as little as AED 10.
Surprises, Surprises, and more Surprises - Be There!
The Dubai Summer Sale 2025 will be value-packed with hot flash sales, including the 12-hour sale and daily surprises. If you’re not picking up super-captivating deals from the malls, you can enjoy the enthralling entertainment experiences spread across the months, or satisfy your food cravings at the different restaurants scattered around the city. To get in on all the available deals, a monthly car rental in Dubai will help you take advantage of the offers in different spots.
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