World Tourism Day is an annual global celebration when tourists and tourism stakeholders come together to celebrate the world and the power of travel in building economies, bringing people closer together, and achieving peace. To find out when World Tourism Day is, save the date, September 27, in your calendar.
Be part of World Tourism Day 2025 with BENO and experience Dubai like never before. BENO helps you redefine exploration by offering luxury cars, private yachts, water activities, exclusive helicopter tours, and heart-racing desert experiences that allow the traveler to see the most beautiful sites in the UAE in style, adventure, and privacy.
What is the Theme of World Tourism Day 2025?
The theme for this year’s World Tourism Day, "Tourism and Sustainable Transformation," is a construct on putting tourism's critical role front and center by highlighting to the global community the requirement for sustainable travel and innovation throughout the tourism industry. The theme encourages governments, businesses, and the travelers themselves to adopt green solutions, invest in local communities, and take positive action that ensures tourism is a valuable benefit to people and the planet for generations to come.
Dubai is the essence of this spirit in its mix of tradition and modernity. And with BENO’s exclusive rental experiences, you’re not just traveling—you’re becoming part of a global movement that values connection, community, and conscious luxury.

Luxury-Filled Tourism Day Celebration 2025 in Dubai
Dubai is one of the world's most popular cities—and it's for a valid reason. Its beaches, architecture, and lively atmosphere make it perfect for the Tourism Day celebration 2025 in Dubai. But this time around, make it even more memorable with BENO's private yacht rental in Dubai.
Imagine celebrating World Tourism Day on a luxury yacht cruising past famous landmarks like Atlantis, The Palm, and Burj Al Arab. You can charter private yachts with BENO and have the expert crew make it all possible, along with:
- Air-conditioned lounges
- Panoramic view of rooftop decks
- Onboard dining facilities
- An expert crew to make it possible
It's not yacht chartering—it's a floating fiesta of all that's good about World Tourism Day.

Tourism Activities in Dubai – Now With a Premium Twist
Whether you are a visitor or a resident returning to the city, Dubai tourism experiences on World Tourism Day are unforgettable with BENO. Here's how to make your celebration even more spectacular:
- Experience a golden Lamborghini drive down Sheikh Zayed Road
- Zip across the desert sands in a Can-Am buggy or KTM off-road bike
- Explore Old Dubai in a panoramic-view luxury SUV
- Fly above for bird's-eye views with BENO's handpicked helicopter tours
These aren't activities—these are once-in-a-lifetime experiences that embody the energy and international spirit of Dubai.

Travel for a Cause, Travel with BENO
This year, World Tourism Day focuses on more than sightseeing. BENO fulfills the UNWTO vision of sustainability through travel by: Providing eco-options for cars (electric or hybrid); Showcasing local guides and crew on our tours and rentals; Creating environmentally conscious packages for cultural respect and sustainability; and when you travel with BENO, you aren't just treating yourself to luxury spoils, but you're investing in a responsible, inclusive travel economy.
World Tourism Day 2025 is not only a celebration—It's a reminder that travel can be so much more than a vacation. From tranquil waters to a world-class skyline, Dubai serves as the perfect setting in which to commemorate the potential of tourism, and BENO is your ticket to experiencing tourism in limitless style. Whether you're booking a private yacht rental in Dubai for a sunset celebration or cruising through the desert in a luxury car, BENO makes your World Tourism Day memorable, efficient, and certainly luxurious.
Ready to join the responsible celebration of travel?
Book now at www.beno.com and become part of the movement on September 27.