With the rapid growth in Dubai’s tourism industry, responsible travel is becoming an increasingly important consideration for businesses and travellers alike. Beno prioritizes this and practices responsible tourism in Dubai by incorporating environmental, social, safety, and ethical practices into its operations.
What Is Responsible Tourism?
Responsible tourism is when you travel or operate while carefully considering the environmental, social, and economic impact of tourism.
For businesses, this means that they incorporate the following sustainability approaches:
- Waste reduction
- Improve operational efficiency
- Resource consumption
- Support responsible supply chains
- Protect employee wellbeing
- Maintain good standards of health and safety
Travellers, on the other hand, can practice responsible tourism by carefully choosing the companies, services, or experiences they want to use.
Beno, with its EcoVadis certification, maintains sustainability across all essential areas, including Environment, Labor & Human Rights, Ethics, and Sustainable Procurement.

Beno’s Take on Responsible Tourism in Dubai
Beno's responsible tourism is supported by its EcoVadis Bronze rating with an overall score of 65/100, with the highest score in Ethics. This recognition places the company in the Top 35% and provides a broader picture of responsible business practices rather than focusing exclusively on environmental performance.
An important part of sustainable tourism Dubai is environmental responsibility, and this especially applies to businesses that operate using energy, fuel, and other resources. Beno holds ISO 14001 certification for environmental management, providing an established framework for managing environmental considerations within its operations. Its EcoVadis submission also reported the company’s 2024 energy consumption, including 1,183 GJ of renewable energy out of 29,931 GJ of total reported energy consumption.
Sustainable waste management is another essential factor in responsible tourism, and for Beno, its EcoVadis assessment credited the company for waste sorting and disposal by waste stream, as well as reuse, recovery, and repurposing initiatives.
For reporting year 2024, the company reported 0.75 metric tons of hazardous waste, 17 metric tons of non-hazardous waste, and 7.1 metric tons of recovered waste.
Does Beno Consider Sustainability When Working With Suppliers?
Other than a company’s direct operations, businesses and partners involved in delivering an experience can also influence its environmental and social impact.
Beno's EcoVadis assessment awarded 100/100 for Sustainable Procurement Measures, which means environmental and social considerations are incorporated into supplier and partner assessment. It recognised practices including supplier sustainability assessments, supply-chain risk assessments, sustainability clauses in supplier contracts, a supplier sustainability code of conduct, buyer training, supplier capacity building, and grievance mechanisms.
How Does Beno Support Employees?
As per its EcoVadis assessment, Beno is credited for measures covering employee health and safety, adequate wages, overtime compensation, skills development, performance reviews, career planning, internal mobility, anti-discrimination measures, harassment prevention, disability inclusion, and employee feedback mechanisms.
The company is also ISO 45001 certified for occupational health and safety. These practices form part of the social and workplace considerations assessed under the Labor & Human Rights category.
Addressing Customer Safety
A responsible tourism experience should also consider the safety and wellbeing of customers. Beno’s EcoVaids assessment credits the company for customer health and safety awareness, emergency preparedness and response procedures, and channels for customer feedback and communication concerning potentially hazardous materials.
These measures are particularly relevant to a company offering experiences involving private yachts, luxury cars, private jets, and other luxury-filled activities, where appropriate operational safety procedures are essential.
For customers searching for eco-friendly tourism Dubai options, responsible tourism involves more than choosing an environmentally conscious activity. It can also mean considering the safety, operational standards, and business practices behind the experience.
Beno's sustainability and responsible business practices are supported by several recognised certifications. The company holds:
- ISO 14001 – Environmental Management
- ISO 45001 – Occupational Health & Safety
- ISO 27001 – Information Security
Together, these certifications and assessments provide documented evidence of management systems and practices across several areas of responsible business.

What Does Responsible Tourism Mean for Customers?
For customers, responsible tourism can begin with making informed choices. When booking a luxury experience in Dubai, travellers can consider how an operator manages resources, waste, suppliers, employee wellbeing, customer safety, and environmental responsibilities.
Beno's EcoVadis assessment provides customers with measurable information about these areas, including reported environmental figures and recognised management practices.
FAQs
- What are responsible tourism practices?
It means travelling in a way that supports and protects the environment, local cultures, and the local economy.
- How to be a responsible tourist?
As a responsible tourist, you must practice sustainable approaches that minimize your environmental footprint and prioritize renewable energy and waste reduction.
- What are the three pillars of sustainable and responsible tourism?
The three pillars are environmental (planet), social (people), and economic (profit).
- What are the benefits of sustainable tourism?
Sustainable tourism helps in protecting the environment, empowering local communities, and supporting long-term economic growth.